NOCTURNE SERIES NEWS
Fiat Joins Nocturne Series Official Partners
18/06/10
ITALIAN car giant Fiat will extend its involvement in cycling to the UK this weekend (19 June) with the announcement that it is now an official partner of the Nocturne Series.
Fiat will be present at the HTC Smithfield Nocturne on Saturday and will significantly grow its links with cycling following on from its partnership with British Cycling.
Brane Bosancic, Corporate Marketing Manager of Fiat, says: “The Nocturne provides an excellent opportunity for us to complement our partnership with British Cycling in the UK and engage with the diverse Nocturne audience in the capital and other iconic cities across the UK.
“We are very pleased to have agreed to become an official partner of what is growing into a really high-class event with one of the most engaged and knowledgeable audiences in the sport.”
Fiat will be displaying its Fiat 500 range in the main spectator area and will provide the official event vehicle for victory laps of the course.
Event organiser James Pope adds: “We are delighted to be working with Fiat on the Nocturne Series and the partnership adds another premium brand to join our partners Highland Spring, Red Bull, Dahon and Malmaison.
“We are always keen to grow our portfolio of official partners and Fiat has a track record of involvement in cycling. We hope the brand will bring additional exposure for the Nocturne Series this year.”