NOCTURNE SERIES NEWS
HTC Sponsors the Smithfield Nocturne
04/06/10
Smithfield Market, 19th June - The award-winning Smithfield Nocturne series of elite cycle races has confirmed HTC, a global designer of smartphones, as the 2010 headline sponsor.
The HTC Smithfield Nocturne will take place on Saturday 19th June 2010 around Smithfield Market in the heart of the City of London. Now in its fourth year, the event attracts an audience of 10,000 spectators with races like the Folding Bike Race and the Fixed Longest Skid.
“Cycling is the perfect sport to align with the values of the HTC brand,” says Florian Seiche, Vice President, HTC EMEA. “We are pleased to be able to be able to support such an innovative festival of cycling which celebrates both the high performance of the elite competitors as well as the more fun and friendly aspects of the sport.”
HTC has become known for the unique user experience it provides through the design of its wide portfolio of mobile phones. A partnership with the Smithfield Nocturne is a logical move for HTC, a company with innovation at its centre.
“HTC is an exciting brand which will help us make the 2010 Smithfield Nocturne the most exciting event to date,” said Face Partnership Managing Director, James Pope. “We are looking forward to working together to enhance the spectator experience and bring some top riders to the streets of the City of London.”
The Elite Criterium will be the highlight of a packed race programme which will also include feature the City of London Team Challenge and a special Architect and Developer Race which is linked to the London Festival of Architecture that also launches on Saturday 19th June 2010.
The Smithfield Nocturne is free to attend and is also supported by the City of London.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.